The Top 3 Mistakes People Make with Direct Mail (and How to Avoid Them)

Direct mail is simple—but it still requires strategy and consistency. If you’re new to American Bill Money or postcard marketing, avoid these common mistakes so you can start earning faster.

Mistake #1: Inconsistent Mailing

Mailing once or twice isn’t enough. Consistency builds momentum.

Solution:Mail at least 100 postcards weekly. Set a schedule and stick to it for 90 days.

Mistake #2: Not Tracking Responses

If you’re not tracking how many postcards you send, where you sent them, or how many replies you get, it’s hard to grow.

Solution:Keep a simple log of:

• Mailing dates

• Quantity sent

• Leads used

• Sign-ups and results

Mistake #3: Giving Up Too Early

Some people expect results overnight. Direct mail is a compounding business. Your efforts stack week after week.

Solution:Give it at least 30–60 days of steady mailing before judging results. Most ABM members see their first signup in 2–4 weeks.

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Avoid these mistakes and you’ll give yourself the best chance of turning ABM into a steady, profitable income source by just mailing postcards.