How to Choose the Best Mailing Lists for Your Direct Mail Campaigns with American Bill Money
- Jamaro Clark
- Jun 14
- 1 min read
Updated: Jun 15
Choosing the right mailing list is one of the most important steps in creating successful direct mail campaigns with American Bill Money (ABM).
Your mailing list determines who sees your postcards — and targeting the right audience means more leads, sign-ups, and income.
Why Targeted Mailing Lists Matter
Saves money by not mailing uninterested prospects
Increases response rates and conversion
Builds a quality, engaged network for your ABM business
Types of Mailing Lists to Consider
Consumer Lists
Target individuals based on demographics like age, income, and location
Great for broad direct mail campaigns
Business Lists
Target businesses by industry, size, or decision-maker role
Useful if promoting ABM to entrepreneurs or business owners
Interest-Based Lists
Target people interested in work-from-home, money-making, or direct mail opportunities
Often higher response rates because of interest match
Where to Get Mailing Lists
Use ABM’s recommended sources and training
Purchase from reputable list brokers
Build your own list from referrals, events, and networking
How to Evaluate a Mailing List
Check the accuracy and freshness of the data
Look for target criteria that match your ideal customer
Understand the cost per thousand (CPM) and calculate ROI
Start small to test the list before scaling up
Tips for Success
Combine mailing list targeting with your message for best results
Use multiple lists over time to expand reach
Keep your mailing list updated regularly to avoid wasted mailings
🔗 Ready to Choose Winning Mailing Lists for Your ABM Campaigns?
Smart list choices mean better leads and higher earnings. Use ABM’s resources to get started.
Comments