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How Direct Mail Marketing Beats Paid Ads in 2025

  • Writer: Jamaro Clark
    Jamaro Clark
  • Jun 13
  • 1 min read

Updated: Jun 15

Ad costs are through the roof, and most people scroll right past them. But direct mail still gets opened, read, and acted on.

Direct Mail vs. Paid Ads

Feature

Direct Mail (ABM)

Paid Ads

Attention span

High

Very low

Cost

Predictable

Increasing

Competition

Low

Overcrowded

Longevity

Long shelf life

Seconds only

Trust factor

High

Often ignored

With ABM, you skip the bidding wars and reach people in a less crowded space — their mailbox.

 
 
 

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