How Direct Mail Marketing Beats Paid Ads in 2025
- Jamaro Clark
- Jun 13
- 1 min read
Updated: Jun 15
Ad costs are through the roof, and most people scroll right past them. But direct mail still gets opened, read, and acted on.
Direct Mail vs. Paid Ads
Feature | Direct Mail (ABM) | Paid Ads |
Attention span | High | Very low |
Cost | Predictable | Increasing |
Competition | Low | Overcrowded |
Longevity | Long shelf life | Seconds only |
Trust factor | High | Often ignored |
With ABM, you skip the bidding wars and reach people in a less crowded space — their mailbox.
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