10 Direct Mail Mistakes New Affiliates Should Avoid
- Jamaro Clark
- Jun 14
- 2 min read
Updated: Jun 15
If you're new to the world of direct mail marketing, it's easy to make small mistakes that can cost you results. Whether you're mailing postcards for American Bill Money or another opportunity, understanding what not to do is just as important as what to do.
Here are the top 10 mistakes new direct mail affiliates should avoid if you want your efforts to convert into real leads, sales, and income.
1. Mailing Inconsistently
Success in direct mail comes from consistency. Mailing once or twice and then stopping will not give your campaign time to build traction. You should aim to mail postcards every week or at least biweekly to build momentum.
2. Not Tracking Results
If you don’t know what’s working, you can’t improve. Use:
Unique affiliate links or tracking codes
Dedicated phone numbers
Separate landing pages
Tracking allows you to scale what works and drop what doesn’t.
3. Skipping the Call to Action
A postcard without a clear CTA is a wasted opportunity. Always include a clear instruction like:
“Visit this link to join today”
“Call now and mention ID# 5419”
4. Leaving Off Your Affiliate ID
Always include your affiliate ID or link. Without it, you will not get credit for the sale. If you’re promoting American Bill Money, your ID should be printed clearly on every piece of marketing.
5. Not Personalizing or Standing Out
Using the same postcard as everyone else without any small personalization (like a short note, handwritten ID, or different color ink) may get lost in the shuffle. Make yours stand out.
6. Mailing to Poor-Quality Lists
The quality of your list is everything. Don't just buy cheap leads from unknown sources. Stick with:
American Bill Money's lead lists
Verified opportunity seeker leads
Opt-in or targeted lists
7. Giving Up Too Soon
Direct mail is a long game. Results often come after weeks of effort. Many successful ABM affiliates say their biggest breakthroughs came after month 2 or 3 of consistent mailing.
8. Ignoring Postcard Design
Ugly, cluttered, or hard-to-read postcards won’t convert. Use:
Bold, clear headlines
Easy-to-read fonts
Bullet points for quick scanning
Professional or clean designs
9. Failing to Follow Up
Some prospects need a second (or third) touch. If your list allows it, follow up with a second postcard, email, or phone call. Fortune is in the follow-up.
10. Not Reinforcing the Benefits
Don’t focus only on features like “$50 fast start bonus.” Highlight what that means:
Extra income from home
Weekly checks you can count on
A system that works while you sleep
Benefits convert. Features just inform.
Avoiding These Mistakes Means Better Results
When you avoid these 10 common mistakes, your postcard campaigns will perform better, generate more leads, and help grow your residual income faster.
Ready to Get Started the Right Way?
American Bill Money gives you everything you need: postcards, leads, training, and weekly payouts. All you have to do is mail consistently and apply what you’ve learned.
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